Embossindo Utama was started with a humble beginning in 1971 by a young and determined paper merchant, Rudy Setiawan. Just as any start-ups with limited resources, the Jakarta based paper trading business was run by few individuals, the founder and two employees occupying a small stall in a dense Chinatown. 

In the early days, transactions were mostly conducted verbally based on mutual trust rather than relying on a written documentation. Nonetheless, promise is honored and delivered as always. In fact, customer satisfaction has been a number one priority from the first day the company opened its door. This philosophy serves the company well for many years ahead. Customers continue to come back and bring in repeat businesses. New contacts are generated through words of mouth. 

Unlike others, the company positions itself uniquely in the market by carrying a complete range of writing and printing paper such as woodfree, art and matt paper, brief card, fancy paper, etc. Hence, in just one convenient phone call interested buyers can learn and place an order. 

Think it as a one-stop, hassle free place for general paper needs. Wide product selection, competitive price, excellent service and nimble management are synonymous with Embossindo Utama. The company enjoys continuous growth from year to year as reflected by the rising sales and the number of employees. 

In 1973, the company management decided to build a modern warehouse facility in North Jakarta to accommodate its growing logistical needs. In addition, a large number of trucking and forklift fleet were continually added to ensure efficient and timely delivery. Due to further pressing needs for inventory space, warehousing facility was later expanded twice as big in the following year. The company's relative attainment has not gone unnoticed by the suppliers. In fact, 1988 turned out to be a turning point for the company. Sinar Mas Group (major shareholder of "Asian Pulp and Paper"), a world class pulp and paper producer, appointed the company to distribute their products serving domestic market at large. The appointment has further boast the company's access to a wider range of products and, in effect, secured steady supplies throughout the year. Furthermore, direct factory access allows the company to pass on the saving to its customers, hence increasing its price competitiveness. 

Distributing imported fancy paper for many years, Embossindo Utama has established numerous contacts and gathered valuable experience in marketing such specialty product. However, the high price tags of imported fancy paper have been quite prohibitive to many. Hence, in 1994 the company embarked a venture beyond its core competence, trading, by launching its own fancy paper production targeting at style-and-color conscious audiences such as graphic designers and card makers. The line, named after "Elit Paper", comes with one groundbreaking mission in mind: bringing market an affordable luxury. With more than thirty colors and patterns to chose from, Elit Paper bears countless conceivable applications: from corporate profile to calendar, from wedding invitation to greeting card, from promotional brochure to book cover. The possibility is endless.

To facilitate a new production line, the company has set up a production facility in east of Jakarta. The company's step proves to be a well-founded business acumen. Along with the rising country's general living standard, the demand for better printing image and presentation has increased significantly. Presently, Elit Papers is widely available throughout major cities in Indonesia and regularly exported to a number of Asian countries. Annual output has soared more than tens of thousands reams from mere hundreds in a few years time. 

With Embossindo Utama's well-established reputation, extensive contacts, years of experience, and strong commitment to quality service and products, the company's management is confident that they can meet customers' highest expectation. 

Last but not least, on behalf of the company's President, Rudy Setiawan, may we extend our warm invitation to you to contact us today?

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